Intellectual property protection is critical to fostering innovation. Without protection of ideas, businesses and individuals would not reap the full benefits of their inventions and would focus less on research and development. Similarly, artists would not be fully compensated for their creations and cultural vitality would suffer as a result. Intellectual property (IP) rights are valuable assets for your business - possibly among the most important it possesses.

Your IP rights can:

You may be surprised at how many aspects of your business can be protected - its name and logo, designs, inventions, works of creative or intellectual effort or trademarks that distinguish your business can all be types of IP.

Some IP rights are automatically safeguarded by IP law, but there are also other types of legal protection you can apply for.
To exploit your IP fully, it makes strong business sense to do all you can to secure it. You can then